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Tokyo Dreaming — Fashion

What Is Kawaii? Why the World is Obsessed With the Culture of the Cute.

Anime Cute Decora Fashion Kawaii Lolita

What Is Kawaii? Why the World is Obsessed With the Culture of the Cute.

 From the iconic Hello Kitty to Pokémon and legendary Manga cartoons, there is no doubt Japanese pop-culture is one of the country’s biggest exports. For the past 30 years, Tokyo has seen the birth of a series of colorful, eclectic and unique fashion styles that have gone beyond Asia’s frontiers fascinating and influencing millions of people around the world.  One of the most popular aesthetics to emerge from the underground scene is “Kawaii.” The word, which is made up of two characters signifying “able” and “love,” basically refers to anything “cute,” including human and nonhuman items. It’s also associated with...

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